Budweiser and BBQ share one important ingredient: time.
We were tasked with educating BBQ lovers on this low n' slow pairing and ensuring that when BBQ’s on the table this summer, Bud’s right beside it.
So we created Budweiser BBQlicious, a food program that partnered with some of Canada’s top restaurants. With BBQ menus curated to pair with the balanced taste of Budweiser, the program encouraged friends to get together while solidifying the connection between Budweiser and the time it takes to brew quality.
To further educate on the perfect pairing of Bud and BBQ, we created Kings of BBQ, a series devoted to featuring some of the country’s top BBQ chefs and celebrating how both quality BBQ and quality beer use time as an ingredient to great taste.