Year One: The Raccumentary

Goodfood's no waste policy is amazing for humans, but horrible for raccoons. Thanks to the brand's perfectly portioned meal kits, the raccoon community has been going hungry since the brand's inception. 

Enter Richard. Goodfood's anti-spokesRaccoon who hates on the brand, and allllll the good they're doing for food waste, any chance he gets.

Year Two: TrashPanda

In 2024, the video game TrashPanda took the Toronto gaming community by storm. Players could roam the streets of the city as a raccoon, knocking over bins, wreaking havoc, and scoring points for collecting scraps.

So we had Richard, and Goodfood boxes, infiltrate the game  to remind people the importance of reducing food waste, both online and IRL. 

For National Food Waste day, players could roam the streets of Toronto, scoring discount codes every time they found a Goodfood box and bonus points if they got to the fresh produce inside before the mealkit was taken inside.