When the blahs of an onset cold kick in, Emergen-C kicks back. We embodied this energetic, fast-acting product benefit and humanized it in the persona of the Emergen-C Ninja: an always-alert character who shows up any time the pack’s ripped open to fight back on flu season, ‘Ninja-ing’ your day.
To maximize the social aspect ratio we created a unique split-screen cut of the spot.